Syfur RahmanAgree what should improve for the customer or team before discussing a platform.
Leadership profile
Commercial roots.Technical depth.Global responsibility.
I am a marketing automation leader with two decades across commercial growth, marketing programmes and technology. Today I lead the people and operating model behind global campaign delivery.
That experience shapes my approach: understand the customer decision, make the work clear and give specialists the authority to improve it.
Team and supplier leadershipCustomer journeysMarketing technologyService quality and governance
How I work
Stay close to the work. Be clear about the decision.
Technical knowledge helps me ask better questions. Leadership means deciding what matters and helping others take responsibility for it.
Separate recorded results, estimates and future plans when making the case for change.
Set clear boundaries, coach judgement and recognise the specialists doing the work.
Selected outcomes
Delivery and the effort behind it.
Globaldelivery responsibility
Service that teams can rely on
Led campaign operations across regions and suppliers, with strong delivery performance and positive stakeholder feedback. My remit covered the process, service quality and people behind the work.
~1/3lower estimated effort
One shared campaign workflow
Helped design a tool for briefing and review, with a colleague leading much of the product delivery. The effort model indicated more capacity for other work. This is an estimate, not a cash saving.
The effort reduction is rounded and modelled. It does not establish measured time savings or staffing changes.
Putting change into use
Adoption is part of the job.
A new method needs training, ownership and a reason for people to use it.
Shareddelivery model
A webinar programme put into practice
Built the case for change and established the process, training, ownership and platform connections. The work carried through to recurring delivery across teams.
Testedacross markets
Evidence for the next decision
Supported structured campaign experiments across markets. The focus was to give teams a basis for changing their approach, rather than treating one result as a universal rule.
Leading the next stage
Give teams more autonomy, with clear accountability.
Show how scope, cost, quality and timing affect the decision.
Give specialists space to test ideas, explain their choices and lead improvements.
Prove a bounded workflow before removing a check or expanding its authority.
Use adoption, service quality and customer response to decide what changes next.
Career perspective
From customer conversations to global operations.
Business development and account growth
Understanding customer needs, sales decisions and the work behind a commercial relationship.
Marketing programmes across regions
Connecting campaign planning with sales follow up and customer response.
Marketing automation and campaign architecture
Working with segmentation, data, connected platforms and the details that affect delivery.
People, platforms and operating models
Leading delivery across teams and suppliers, setting direction and developing ownership.
Education and qualifications
Grounded in business and technology.
University of SalfordBSc Business Information Technology (Hons)
A degree covering business systems, information technology, data and the role technology plays in organisations.
Chartered Institute of MarketingCIM Professional Diploma in Marketing
A Level 6 professional qualification covering strategic marketing, commercial decision making and marketing planning.
Chartered Institute of MarketingCIM ABM Certification
Focused training in selecting, developing and winning high value B2B accounts through coordinated sales and marketing.
OracleOracle Luminary
Advanced Oracle Eloqua recognition for broad platform knowledge and strategic marketing automation practice.
OracleOracle Expert
Oracle Eloqua accreditation demonstrating advanced practical skill across specialist areas of the platform.