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Syfur RahmanThe blog / Syfur Rahman
My perspective on CRM, ABM, B2B SaaS and the work behind useful AI. Grounded in evidence, with a point of view.
My proposed 80/20 model for lifecycle marketing, conversational campaign delivery through Briefly, and the intelligence organisations should own.
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Lessons from my CIM ABM course, and how ABX can carry the account plan through buying, adoption, renewal and growth.
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From the first unsolicited marketing email to connected customer journeys. What the history of CRM tells us about the next investment.
Read articleA five stage model for B2B SaaS marketing, with a practical route from scheduled campaigns to bounded AI decisions.
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Two buying motions, one connected customer view. How product signals, CRM and email can make the handoff useful.
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Assess your CRM maturity, map the PLG and sales handoff, then choose one workflow to improve.
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